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Switch Your Brand Channel to “Omni”
Fewer than 20 years ago, financial institutions had few ways to connect directly with their audience. Email was in its infancy, only one in ten Americans was on the Internet, and cell phones weren’t...
View ArticleFuture Readiness: Is Your Marketing Future Ready? (Part Two)
Future Readiness is a three-part series of discussions on the real world of banking, marketing and payments to help prepare banks and credit unions drive continued value during rapid industry change....
View ArticleWebcast: Household Acquisition: 3 Best Practices for Planning Your Next...
Discover how Harland Clarke’s Deposit and Household Acquisition Solutions can ensure your next campaign is as targeted – and successful – as possible. The files below are from the October 12th, 2017...
View ArticleHarland Clarke is the Proud Sponsor of International Credit Union Day
Did you know that Credit Unions get their own day of celebrations? Being celebrated on October 19, International Credit Union Day is an annual event that commemorates the philosophy and achievements of...
View ArticleThe Marketer’s Guide to Justifying Your Existence Part 3: How to Translate...
Wondering how to assess the value of your marketing endeavors and, more importantly, how to demonstrate that value to senior leadership? We’ll take you through the important metrics that can help you...
View Article4 Strategies to Put the Branch “Back on the Map”
The viability of physical branch locations is often debated in the financial services industry. Recent data from Accenture Strategy however, proves the need for branches; account holders still go...
View ArticleFuture Readiness: Are Your Payments Future Ready? (Part Three)
Future Readiness is a three-part series of discussions on the real world of banking, marketing and payments to help prepare banks and credit unions drive continued value during rapid industry change....
View ArticleTrendWatch 2018: Year of the Customer
The financial services industry is in a period of flux. Consolidating in some areas, expanding in others. As a response, it may be tempting for institutions to focus their attention inward — on...
View Article3 Fixes If Your Financial Institution’s Marketing Department is Spread Too Thin
One phrase we hear often from our Harland Clarke customers is that many financial institution’s marketing departments are always pulled between multiple initiatives. Data supports this as well; in the...
View ArticleThe Best Of: Harland Clarke’s Top Blogs from 2017
When it comes to the financial services industry, it’s been a busy year: interest rate hikes, regulation changes, major industry data breaches and sweeping tax reform, just to name a few. At Harland...
View ArticleWhat Do You Really Know? How Financial Services Marketers Can Win Using...
Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really need, and their data analysis isn’t telling them what they really need to know. It’s a “better...
View ArticleWebcast: 5 Retail Banking Challenges Ahead in 2018
Is your institution up to date on the latest banking trends shaping the industry? Between regulatory changes, technological advances, and changing account holder behaviors, it can be hard to stay on...
View ArticleWebcast: Best Practices for Financial Institutions On Social Media
Find out how to use social media to connect with new and existing audiences and deepen relationships in a way not previously possible. © 2018 Harland Clarke Corp. All rights reserved. The content for...
View ArticleIt’s All in the Numbers: 7 Proven Metrics for Driving Marketing Performance
A study by the Fournaise Group indicates that CEOs are not comfortable with the business acumen or the use of quantitative analytics by CMOs in creating and building marketing plans. Marketers know...
View ArticleWebcast Social Media Strategy Story + Unexpected Discoveries
Learn the strategic approach Filene Research Institute took in building and executing its social media presence, along with key insight from its strategy work with financial institutions across North...
View ArticleDeliver a Better Brand Experience Wherever Customers Search
In this paper, Harland Clarke explores what it means to stay on top of your financial institution’s digital knowledge management, with supporting context from our technology partner, Yext. We’ll be...
View Article3 Reasons the Status Quo Isn’t Good Enough for Deposit Acquisition
.entry-title {display:none} With so much depending on deposit accounts, financial institutions are realizing the old ways of acquiring account holders are no longer sufficient. Given the rise of...
View Article2018 Bank Marketing Trends
Webcast: Results from the Survey of Financial Marketers + What This Means for 2018 Bank Marketing Trends Hear the full results of Harland Clarke’s Fourth Annual Survey of Financial Services Marketers...
View ArticleWebcast: Enhancing Employee Ownership
Learn the importance of engaging employees as stakeholders and how Open-Book management can help drive your bottom line. Presented by Harland Clarke.
View ArticleWebcast: 3 Best Practices for Planning Your Next Marketing Campaign
Gain best practices for a household acquisition strategy to obtain low-cost core deposits and increase your Net Interest Margin (NIM) – we’ll discuss: Must-haves of generational marketing Keys to...
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