Community Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing Campaign

A $2.1 billion community bank wanted to generate new accounts for its checking programs. It also wanted to segment its customer base into Millennials, households with children aged 15+ and households with small business owners.

The post Community Bank Achieves More Than 600% ROMI, Reduces Cost-to-Acquire with Targeted Direct Marketing Campaign appeared first on Insight @ HC.